RAM is the “official truck” of the Professional Rodeo Cowboys Association. We have over 400+ professional rodeos in the United States and Canada that are RAM sponsored.
RAM Rodeo officially began in 1981. Within the first year they were sponsoring the first of 18 events for the year that Ram Trucks would be the exclusive automotive sponsor. In 1982 RAM became the “official truck” of the Professional Rodeo Cowboys Association.
In 2018, there were 472 RAM Rodeo sponsored events.